My wife is creative and got good with alot of the Adobe desktop software. I told her I wanted to stay away from the lightning bolt. She played around with fonts and arrangements and colors and it came out good. I have it on my bus. cards, but have yet to get it on my proposals. If you can transfer it to the right picture format, you can export/import into all kinds of programs (QuickBooks, AutoCad).
But here is my latest idea for the truck........
Nice lettering, rich colors, classy not flashy...... Then no phone number and put "by referal only"
I know if I saw that on a truck it would get my mind spinning.
first thinking "who does that guy think he is"
then "boy, he's got a lot of nerve"
then "must not need the business"
" must be pretty good"
Then you'd remember it. when you finally did get the number you'd feel included in the club. I'll bet word would would spread.
To take the gimmick further....... Customers need to earn the right to refer. If you haven't authorized them to refer, then when you get a call you'll have to turn them away until they can give the name of an authorized referer. This way you can reward your good customers by letting them pass out your name, and in turn that tells thier friends that they are good customers. They'll be dying to give out your name.
Now here's where this goes from crazy gimmick to serious marketing strategy: If only your favorite customers and their 'types' are calling you, and the job is 90% sold already, you charge top dollar for service, and you aren't wasting your time with chiseling tire kickers.