The Electrical Contractor Network

ECN Electrical Forum
Discussion Forums for Electricians, Inspectors and Related Professionals

Books, Tools and Test Equipment for Electrical and Construction Trades

Register Now!

Register Now!

We want your input!

Featured:
   

2017 NEC and Related
2017 NEC
Now Available!

   
Recent Posts
Industrail Control Panel bonding per 409.108
by sparkyinak
Yesterday at 03:17 PM
Calling all Non-US members!! (Non-US only)
by aussie240
12/07/16 02:39 AM
Photo Upload Tutorial
by DanK
12/06/16 11:35 PM
Sprinklered equipment 26-008
by bigpapa
12/02/16 04:24 PM
On Delay Relay with Auto Reset
by Potseal
12/01/16 09:59 AM
New in the Gallery:
12.5A through 0.75mm˛ flex (just out of curiosity)
Shout Box

Top Posters (30 Days)
gfretwell 13
HotLine1 9
sparkyinak 8
Texas_Ranger 8
Potseal 6
Who's Online
0 registered (), 208 Guests and 6 Spiders online.
Key: Admin, Global Mod, Mod
Topic Options
Rate This Topic
#154845 - 11/21/04 04:31 PM Marketing (other than yellow pages)
Electric Eagle Offline
Member

Registered: 04/20/02
Posts: 928
Loc: Alpharetta, GA
We're trying to expand our service business and I was wondering what you guys do to either get new customers or retain the ones you've got. We're trying direct marketing to new home owners by mailing a postcard to them with a coupon. Also we leave a sticker on the panel of any customer and give them a fridge magnet. We're also considering giving an imprinted Bic pen ($.30 ea) and a note pad ($.20ea) to ea customer. Anything to keep our company name in front of them. We have a very rcognizable logo, so even if they can't remember the name they will recognize us in the phone book.

What do you do?

Top
Business, Office, Estimating, Legal:
#154846 - 11/21/04 05:02 PM Re: Marketing (other than yellow pages)
A-Line Offline
Member

Registered: 07/23/04
Posts: 264
Loc: Utah, USA
I like a good quality coffee cup. Your clients wake up to your name & logo every morning. They will use them for years. Their friends will see them when they come over for coffee.

Top
#154847 - 11/21/04 07:14 PM Re: Marketing (other than yellow pages)
A-Line Offline
Member

Registered: 07/23/04
Posts: 264
Loc: Utah, USA
Go to www.serviceroundtable.com click on 50 comanche marketing tips and download the pdf file. Lots of other cool free stuff can be found here.

[This message has been edited by A-Line (edited 11-21-2004).]

Top
#154848 - 11/22/04 05:58 AM Re: Marketing (other than yellow pages)
slumlordworker Offline
Member

Registered: 12/20/03
Posts: 88
Loc: south bend indiana
we are going to try to go in a different direction with monthly mailing to potential customers and past customers. We also are having alot of shirts printed up with our company name and logo on it ie.. t shirts sweatshirts polo jackets and hats. these all come handy when you go out shooping and just walking around the local mall and the dress shirts work great in church and at your kids school programs. plus we also are going to drop flyers in a few selected locations so people will constanly see our name and hopefuly remember us

Top
#154849 - 11/22/04 07:57 AM Re: Marketing (other than yellow pages)
krstarkie Offline
Member

Registered: 10/08/04
Posts: 13
Well, I'm not the electrician here, but I do all my husbands marketing and manage the office. The hands-down best promo gift that I ever got was a note pad on a magnet with a pen holder and pen. Perfect for my grocery lists! I haven't had any printed up for us, but I'll have to look for some. Also, when Kevin does work for a Realtor, I'll ask if they mind giving us a good referral. I'll ask if I can send out an e-mail to every agent in their office. Then ask them to reply to all, telling them we did a great job for them. I'll follow up with flyers to their mail boxes later in the week. Last night I sent out an e-mail to 300 agents in one office, and I have two realtors who have said they will "reply all" and tell them how great we are. I'm a Realtor, so we get a lot of business from Realtors.

Top
#154850 - 11/22/04 08:04 AM Re: Marketing (other than yellow pages)
krstarkie Offline
Member

Registered: 10/08/04
Posts: 13
One more thing. If you have a Realtor wife or Realtor friend. Ask if they will notify you when homes in your area go under contract. Send a flyer and card to the address of the home within a few days. It is usually only a couple of weeks before the buyers ask the sellers to do specific repairs before the sale. If they ask for electrical work to be done, the owner will have your info handy. You might go in together with your favorite plumber/ HVAC guy/ roofer... and split the costs.

Top



ECN Electrical Forums - sponsored by Electrical Contractor Network - Electrical and Code Related Discussion for Electrical Contractors, Electricians, Inspectors, Instructors, Engineers and other related Professionals