You nailed it Ed.
""What your price should reflect is the true cost of running your business."""
So true...
So if a guy, who takes out 3 or 4 full page adds in every phone book in town, with 30 or so trucks, gas bills, overhead, ect.. has to have a huge amount of overhead. That overhead cost has to be turned over to the customer some how.
The littler guy who doesn't have the advertising bill, fewer gas costs, ect.., does most work by "word of mouth", he can charge a substantial amount less, do the same if not better quality work, and make himself a very comfortable living.
Somehow, I would think the guys that do take out 3-4 page adds, have to find alot of new customers all the time.
As Redsy stated: slow and steady wins the race....
Dnk.........
