Another word about the "factory direct thing".
Having bought hundreds of thousands of dollars a year in lighting through one of the country's largest supply houses, getting bad service all the way (after calling numerous times, finding that the 2 week late shipment of fixtures is sitting in a warehouse somewhere 1500 miles away), the factory direct thing doesn't seem so "cutthroat". The more fingers in the pie, the more chances for problems, and the longer it takes to get results. "Local" suppliers generally have even less clout.
Ruud is a good company. They provide good quality products on a timely schedule.
Yes, you must pay up front, but in a 70'x108' setting, it's not that much.