Another of those exploitations is the "Monster Cable" phenomena...the hype states that finely stranded wires of a huge cross section relative to watts of signal equates to "better sound". It is a well documented technical fact called "skin Effect", where at high frequencies, most of the current flow is on the skin, rather than evenly distribuited through the cross section of the conductor. That's why the giant coax from radio transmitters up to antenna elements is hollow tube. But that is rf. Whether this skin effect even matters at audio frequencies is doubtful but the mfg's. produce this sexy wire with clear vinyl insulation and gold plated hardware at grossly inflated prices and they sell a lot of it...I know that 24 ga. speaker wire works and that bigger wire works better. It's called lower impedance...so I use #12 landscape lighting zip cord to drive my speakers, and scraps left over from jobs at that.

[This message has been edited by Almost Fried (edited 10-01-2006).]