List prices do seem excessive in the catalogs, some are down right scary. Though you do have to cover yourself for those times when a newly installed product goes bad and you have to go back and replace it at no additional charge 'cause you supplied the part. Experience will teach you which parts are more at risk than others, which then require a higher markup over your cost. BTW, some of those catalog prices are so high you could offer free installation, eh?!
Andy