I love the old ads, too. Who remembers, "I came back!" and what it advertised? We used to use that incessantly when we'd leave my grandmother's house and return for a forgotten item.
The old ads did seem more honest and the approach was different in that they tried to really 'build a better mousetrap' and then portray or demonstrate the better qualities rather than today's method of targeting an audience with a psychometrically-geared ad that speaks such lofty-sounding promises but which only 'implies' or 'alludes' to the higher quality, rather than guarantees it. The legal obligation of 'truth in advertising' is upheld and yet tainted by the loopholes found in how the copy is written or disclaimers found in the little print at the bottom.
