What we're battling is a dangerous combination of ignorance and arrogance. The very idea that not only can everyone do it, they are also so damn naturally smart that they need not bother learning first, they can figure it out on the fly. These folks aren't going to be reading up on things in the library.
Which brings up another conceit: that you can 'learn' by just reading and watching. If that were true, I'd be playing for the Yankees today. As I said,we have a SKILLED trade. If everyone could do it, we wouldn't be making 3-5x minimum wage.
Do your own brakes? Drive your own ground rod? Guys, that's where our training and tool investment pays off. I WANT the customer to realize that yes, I CAN do somethig better than he.
