jraef,
Correct my friend. When I supervised a motor shop some years ago, some customers would call and ask if we could mark the leads, so the motor would turn in the direction they wanted without "bumping". Of course we could not garranty rotation on three phase.
There are some phase detectors on the market that claim they can do this. But how can you know the complete facility is phased exact at every panel, disco or motor starter. I have even seen some companies try to do this. I have never found any of them to be successful.

Now, DC motors can be wired for a particular direction, but it must be a "shunt wound, compound wound or series wound motor.