ECN Forum Forums General Topics of the Trade Business Related Discussion What's the best marketing idea to generate leads?

For anyone wanting to know the real facts about advertising - or marketing - there is but one place to go;

"My Life in Advertising / Scientific Advertising" by Claude Hopkins.

Quite affordable, and readily found at Amazon, B&N, etc. Written at the start of the Great Depression, it's every bit as true today as it ever was.