In another thread, "MrToolBelt" described how he built his business, in part, by catering to the local 'gay and lesbian' community. This got me thinking....
MTB was on to something ... he realised that there were folks who wanted electric work done ... by someone who didn't care if the guy wore a dress or the lady had a girlfriend.
That, in turn, suggests another common theme: Lady customers are simply sick of every tradesman thinking he's Romeo. The lady wants her breaker to stop tripping ... she didn't call you for your bright conversation. Yet, I see guys drift off track all the time.
There are markets out there. The trick is to identify them - then earn their acceptance.
If you're going to have several people on the payroll, you might be able to cater to several markets. For example, if you're lucky enough to have a lady sparky - you can use her to build up the 'female' customer base. Another guy with a knack for alarm work may get you an opening in that area. Etc.
