ECN Forum Forums General Topics of the Trade Business Related Discussion How much do you spend on marketing?

I've gotten some decent response from The Bag, if anyone is familiar with that.

Does anyone use the Blue Book? I get ITBs from it non-stop. I imagine I'm being shopped alot of the time but I have gotten work from it.

Here's my question...10% of what? Advertising should be a % of what? Your operating costs? Percentages really throw me for a curve. I need whole numbers!