How do you set your business apart?
As I am sure everyone knows by now, I, like Mahlere and LK want to see the electrical industry improve their project profitability.
Finding profitable work is always the challenge.
As LK has pointed out time and time again, the key is effective advertising to find enough leads to talk too. Then, you can qualify your leads to find the ones that you want to work with.
Thats right, WANT to work with. If you only have one or two clients to talk too, you end up fighting to win the work on their terms not yours.
I found a letter that one remodelling contractor uses to set himself apart from his competitors. In it, he declines the opportunity to enter the bid process and instead offers reasons why they don't bid projects. Then they thank the potential client and express their interest in working with them, if they wish to change the process they are using to choose their contractor.
Check it out here:
http://www.housingzone.com/contents/documents/pr00la013a.doc As I have learned myself, you do have the right to fire a client. The right to choose who you want to work with. The right to make a profit!
Glen
ExpressQuote Business Solutions
"Coaching contractors in the skills of estimating for higher profits!"
