This is what I believe to be the ESI plan. You get contractors from all over the US and Canada to join. You turn them into very profitable companies using the ESI systems. You then create a franchise and offer these companies the opportunity to buy into the franchise. Almost overnight the franchise brand is all over the US and Canada. ESI will be operated under Clockwork Home Services. Clockwork Home Services will have franchises all over the US and Canada for Plumbing, HVAC, Electrical, Roofing and other home services.
I'm not sure if I'm right but I think the idea is that when someone thinks of home repair services Clockwork Home Services be first on their minds. Just like when you think of home improvement centers Home Depot and Lowe's come to mind. Clockwork Home Services will become a national brand like Sears, Blockbuster, McDonalds etc. Everyone will have heard of Clockwork Home Services or at least their franchises.
http://www.venvestinc.com/comp_wwd.asp [This message has been edited by A-Line (edited 01-18-2006).]
