Can't hold back on the praise...that last pic is brilliant!
I really think that pic would lend itself to publication, either in the trade press, on some sort of "safety" poster, or whatever.

I look at that pic, and I see a guy who has cares, has been busting his behind working, and the fire is still raging.

I can see that pic on a poster in the firehouse, with the caption "This is what it's all about."