I'd shoot for a $6K minimum figure, code minimums, plastic boxes, residential grade devices.
Ceiling Fans, Recessed Cans, Dimmers, and any other fancy thing is extra.
Spell out exactly what the price covers and what it doesn't in your proposal. I use materials lists and/or electrical plans submitted with my proposal to illustrate what is included.
<disclaimer> This may be a terribly high price for some places, and terribly low for others.</disclaimer>
